Cushion Reef
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Retailers really do seem to be keen on nature-inspired decor lately, and our Cushion Reef is one that can fit into pretty much any coastal or greenery theme. It's a generously sized cushion at 50 by 50 by 10 centimetres, and we've gone for PolyLinen with the material, which is the best of both worlds - it has that soft feel people want for comfort but is still hard wearing and able to cope with family or pet life.
The print is on trend right now but not overly beachy (so it doesn't come across too obvious for city homes). It's got blue and green leafy shapes that sort of look like ferns, so it does give a reef energy while having the flexibility to go with forest and greenery vibes as well. The off-white backdrop is neutral without being too clinical, letting those prints stand out a bit.
We see it being a really versatile piece for shops to have in-store because it's colourful and interesting but doesn't lock shoppers into a theme they might not be completely sure about. Being 10cm thick means they're quite plush and would work well in living rooms, bedrooms or even little reading nooks in home offices.
And that's probably where Cushion Reef will see the most success - areas where people want a bit of comfort but aren't ready to commit to something bold or too coastal.